What's in a Title? Perpetuating (More) Confusion

Well, when you stop to notice, the recapitulation of confusion turns out to be rampant. So here is another example - The Photograph in the 'Oxford History of Art' series.

Actually, you can't really SEARCH INSIDE! But you can ask how we are to formulate questions about the uses of photography if we begin (in the title) by reifying the object and thereby set up a dualism of spectator and image. That makes the task much more difficult and so is, in my view, simply getting off on the wrong foot. This is a continuing rant on my part. For earlier versions see the posts on 31 January and 6 November.