11 May 2010

Marketing Paranoia and Suspicion

Graphic © fulana

I often wonder 'Where Do These Things Come From Anyway?'. These things include various witty slogans that seem idiotic but, for many, simply irresistible. In The New York Times today this story about "If You See Something, Say Something" the anti-terrorism mantra that has been popping up all over. You can see an example here and another here of how this fine advice gets incorporated into in public policy. The implementation is why I side with the skeptics and why I wish advertising execs would restrain their impulse to do something. Allen Kay! Stick to peddling shoes or usury and leave the rest of us alone!

Count me among the skeptics like Bill Dobbs who is quoted in the The Times report. Beyond the baleful political consequences there is the plea for common sense. Ask yourself: 'If I were standing near a vehicle that began smoking would I need a sign with a pithy slogan to prompt me to contact the local authorities? Or, on the other hand, am I actually a sensible adult?'

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